Competition in the online business is high, fancy items are on display, customers are flocking the markets like bees on freshly bloomed spring flowers.
Many e-stores are opening their avenues every day of the week and every day the customer base is getting divided with your newly-arrived-rival.
Anyone and everyone is taking their business online, promoting it with all the money that they have for marketing and start ranking on the first page-stealing you valuable traffic!
Wake up, get on your toes, plan, strategise and implement should be your words now. If you do not take care of your competitor's visitors now, may be nobody will even notice you online ever! It is high time you realize that only offline marketing is not the strategy for TODAY. Reach out to your customers who search for you on Google.
Tweak your website in such a way that your website becomes search engine friendly, is easily readable by the Google and Bing spider. Once the search engine understands your website, it will get indexed. In Lay man terms, it will be registered in the search engines registry of WEBSITE.
But wait, do not jump on conclusions, just tweaking your website content is not enough to be visible on the Google SERPs.
It is very critical to get hold of your customer's interest in the first interaction, and to get hold of a customer, it is very important to rank on the first page of the SERPs.
Beware; it is not simple to rank on the first page. Not when so many other people have made marketing their bread-and-butter.
Just as it is important to build contacts in the offline world, similarly it should be done in the online world. The only difference being, instead of making contacts with people you should go ahead and build contacts with the webmasters of websites to get links back to your website. This is possible only when you make proper submission to directories like niche category, paid directories, reciprocal directories etc and get quality back links to your page. Also select proper keywords which will help your website get more recognition.
Yes, you got me right. You should build back links to your website that will make your website linkable from every node of the internet!
Go ahead and submit links in a web directory to start ranking on the first page of the Google SERPs.