Friday, November 29, 2013

Social Marketing For Free Network Marketing Business Leads and Traffic

Everyone wants something for nothing. It's true. In a Network Marketing business, it is no different. Why is it, then, that we still think we have to pay out loads of money, particularly when it comes to business leads, to make money? Well, there are a lot of business opportunities out there that would like you to think you must pay to play. You can get plenty of things for free if you just take the time to look around.

We all want to believe that because we think our Network Marketing opportunity is great, so will everyone else that sees it. That belief alone will not help us generate Network Marketing business leads. That still doesn't mean we can't learn how to market our Network Marketing opportunity for free. That reminds me...your prospects have to be able to find you on the Internet in order to become your business leads!

So, before I get off on a tangent, I want to state that you CAN expect to get tons of business leads and traffic to find you on the Internet, without spending any money at all!

Start Getting Free Business Leads with Social Marketing.

Social Marketing is a form of Internet marketing that attempts to reach marketing goals by communication and participation in various Social Media markets such as MySpace,Facebook, YouTube; and bookmarking sites like Digg, StumbleUpon, Squidoo, and others, like Blogs.

What this means is that you can change the way you obtain business leads for your Network Marketing business opportunity, and remove some stress from your life. Be more social; take time to learn new Internet Network Marketing training concepts, and spend less money by learning free methods of attracting business leads to you, instead of paying for them, or hounding them. Think about what a unique tool this could be for your Network Marketing business!

How to start Attracting Free Business Leads:

By using Social Marketing methods, and socializing on social media sites to attract leads to you instead in hunting for them, you can enter the Social Media Sites and set up house with this new Internet Network Marketing style. This is a form of Attraction Marketing, which is the practice of attracting pre-qualified prospects, or business leads, to find what it is that you are offering on the Internet. So get started on setting up some new social marketing sites and make some friends! Try those listed above, or there are tons of other sites to choose from.

How Does Social Marketing Bring You Business Leads?

Just think of the extremely successful people you know in Network Marketing...what is different about them? In most cases, they are extremely likable and charismatic; some may say...lucky. People are drawn to them like a moth to a flame. Business leads just seem to appear. I think that's the leads come to them! They've established themselves as a "likable leader". I doubt they chase any prospects, or pay for them.

That's the way I want you to think...that success comes easily to you by just being yourself. You are already a leader. Your prospects just need to know "who" you are...without your "sales hat" on. You can do all this with Social Marketing; on sites like FaceBook, MySpace, YouTube, StumbleUpon, and others. Work on being a friend and sharing your knowledge, but in a giving way, and not selling. People usually do business with people they like and trust. Business leads will be attracted to you! Doesn't that sound a lot less stressful? And, it doesn't cost you a dime!

Next: To learn techniques on how these Social Media sites work best for business and Internet Marketing, just search the Internet for free training on Internet Network Marketing. You can find valuable training information at a support site for Internet Network Marketing trainees. I found that I really needed this type of support to keep my training on track when I was just starting out as an Internet Marketing Coach.

You can quickly learn how to set up these sites correctly and then learn how to get business leads and traffic to find your sites without sending unsolicited network marketing information. You can find tons of free Internet Network Marketing training on how to learn Social Marketing in order to help prospects, or business leads, find you and your business opportunity.

Once these wonderful, free business leads start coming to you, you must have a way to find out who's interested in what you are offering. You need to have a "lead capture page" in place in order to capture the information of those who have "asked" for more information, or to be kept informed. After all those years of verbally bludgeoning people over the head to pay attention to your network marketing business opportunity, they simply ask to be associated with you, the leader! It's a beautiful thing! I initially joined a free Internet Marketing training class to help me set it all up.

Last: There are Internet Network Marketing coaches out there, like myself, that enjoy teaching how to successfully bring in free business leads for your Network Marketing business. We are all beginners at some point, in something. And, it's much easier to learn from someone willing to share what they've learned, than to stumble around and learn everything the hard way. I have plenty of my own examples to share about that subject!

Just remember the principles about being yourself, having fun, making friends, and presenting your Network Marketing business opportunity in a giving and "Attractive Marketing" manner. And don't forget the Golden Rule, "Treat Others as You would Like to be Treated".

Tuesday, November 26, 2013

10 Simple Ways to Grow Your MLM Or Network Marketing Business Online

Building your Network Marketing business online is not necessary but typically at some point in your MLM journey you will find yourself out of leads and your warm market as you know it exhausted. This of course brings up the fact that you never actually run out of leads or your warm market. I find when people on my team hit this wall they just need to change their perspective. One way to do this is to take another approach to attracting new leads for your MLM opportunity. Here are 10 simple ways to grow your MLM or Network Marketing business online that anyone can implement:

1) Facebook - Make sure to update your profile and let people know you have a business. When you connect with old friends send them a message ask them to call you to catch up. Just like any meeting ask them questions, learn what has been going on in their life. When they ask about you share what you have done since your last conversation and talk about what is really exciting in your life now! (MLM, Network Marketing, or Direct Selling opportunity)

2) Twitter - Twitter is a virtual gold mind for leads and resources. Follow people with your same interests and engage them in conversations. Conversations lead to site traffic and site traffic leads to more leads for your Network Marketing business.

3) Linkedin - Network Marketers have a huge opportunity on Linkedin! It's not about spamming people with your opportunity but looking for good connections that you can learn more about and convert to a live conversation. Learn about their business, find out how you can help them, and tell these connections how they can help you!

4) YouTube - YouTube is the #2 search engine online! If you are passionate about your Network Marketing, MLM, or your Direct Selling opportunity start making videos! Talk about all aspects of your business and opportunity. Each video should be entertaining or educational, people want to be entertained or they want to learn something. Don't be boring and make sure to have fun. You will attract people with your passion!

5) Craigslist - Free adds! Need I say more? Be creative, think outside of the box. If you have a weekly opportunity meeting make sure it's listed on Craigslist. Try different ads, be authentic, and test, test, test. Determine which adds result in new leads for your business opportunity and then expand on these ads.

6) Plaxo - This is a great online address book that is used by business professionals. I think of it as an old school social network but it works. Setup your profile and engage each new connection! Start out by sending a friendly email. Please note, friendly emails do not include your Network Marketing link, video, or pitch. Always remember you want to date the person a few times before asking them to marry you. Too many Network Marketers try to sign someone up before their prospect even understands what it is you do.

7) Forums - Look for forums about your MLM business and things you are interested in. Once you find the right forum online that you enjoy make sure you become active, leave comments and be helpful. In your signature have your opportunity link or better yet your blog or personal website. When people get used to seeing your comments they will naturally click on your links to learn more about you and your business.

8) Yahoo Answers - Very under used but a great way for you to be a category expert. Create a profile and start answering questions. This is a great way for people to discover you and want to learn more about what you do. You can easily answer a few simple questions a day and attract new leads for your business.

9) MLM Lead System - I can't recommend the value of having a great Network Marketing Lead system. By lead system I mean a system that you can create your own lead capture pages, add leads to your auto responder like Aweber or Get Response, and funnel all the leads from the above online marketing activities. Growing your MLM online requires you to have a great lead capture system.

10) Blogging - Create your own blog and write often. Your blog can me about your company, you, your industry or all three. A blog is a hub where you can drive traffic to. Similar to your MLM Lead System but different as this will be a place for you to continue to write and attract new leads over a long period of time. If you want to be successful in growing your Network Marketing business online having a blog is essential.

You don't have to do all 10 of these strategies to successfully grow your MLM online but each of these strategies will make a huge difference in attracting new leads to your business opportunity. If I was to pick two to focus on it would be setting up your MLM Lead System and creating your Blog. Over time these two strategies alone can propel you to online success.

Friday, November 22, 2013

Information Marketing is the Hottest Internet Trend in Home Business

After investing most of my time, wealth and education in career building as a scientist with several honors, awards and peer reviewed publications to feather my cap but with no substantial money in my bank account, I stumbled upon a story of a brick and mortar business man who from being broke rose to amass more than one million dollars in just 15 months in an Internet home business. It caught my eye and I seriously began to pay attention to the hottest trends in the home business arena.

Knowledge is the most valuable resource

Today, knowledge is the most valuable resource that is marketable. The exponential growth of Internet worldwide has created a huge market of more than 1 billion users. Information Marketing or Webucation has emerged as the 'Mega trend' ( converging on more than $150 billion market. Online degrees and online informational tutorials are the talk of the day connecting people from any corner of the globe through advanced technology.

Major global trends are driving the Industry

More than 8-10 major global trends are currently driving the Information Marketing Industry including imminent retirement of baby boomers looking for financial freedom, globalization of economy, broadband internet technology facilitating streaming video and audio information exchange, online marketing, lean workforce in corporate world due to outsourcing of most of the technology jobs overseas, the ever increasing pursuit of quality life by the majority of workforce, etc.

As retirement approaches, uncertainty pervades and more than 90% of the workforce is coming on the internet looking for a home business opportunity. Baby boomers constitute a large fraction of those approaching retirement age and they are actively seeking to secure financial freedom. Information is the driving force to today's online market. Internet and broadband phone technology is revolutionizing information exchange on a global basis with direct impact on Information Marketing Industry.

As the jobs are getting scarce and workload getting heavier in the corporate world, more and more people are seeking financial freedom and quality of life to go hand in hand. Work-at-home moms and home education of children are on the rise in attempts to raise both quality of life and standard of education in addition to providing for a safer environment to bring up the kids.

Position yourself in front of the emerging Mega trend

The best way to capitalize on an emerging mega trend is to position yourself in front of the trend at the earliest signal like Microsoft workers did a few years ago. Having the right information at the right time is an inevitable advantage for success. If you are looking to boost your income, be sure to check out Information Marketing that provides the killer home business opportunities of the next decade.

Monday, November 18, 2013

Shop Online For Free!

Do you love online shopping and online auctions? There are several different ways to shop using the internet and signing up to shop with them is totally free! What a deal.

There are companies active right now in Europe and have proven themselves. These are cutting edge trading portals. This summer, some will be making their way here to the United States and Canada. How cool is that?

These companies use internet marketing to promote e-commerce and worldwide trading. This trading knows no boundaries or country borders. You can shop anywhere, in any language and any currency. Up until now this was only a dream. Many times you can even open your own shop to sell your products worldwide for a fixed price. They do all the heavy lifting for you by setting up your web site and uploading your products to your page. You just tell them which countries you want to market to, prices, etc.

Maybe you do not want your own shop, but just want to buy items and products. If you choose to buy something from one of their online auction sites, you have several different options. Unique bid is one of my favorites, almost addicting. The winner of the auction item is the lowest unique bidder! These are all name brand, top quality items like cell phones, flat screen TV's, laptop computers and more. Nothing is too big or small. They auction cars, property and even vacations and you will pay just a fraction of retail price for any item. You only need to have the lowest offer. Crazy, huh? Right now, this is so hot, that many of these companies limit you to only three winning bids per month for this particular type of auction.

There are so many different ways to make money. You can, of course, sign up to shop for free and save tons of money when you purchase products or you may decide to take this one step further and join one of the companies as a Business Associate. This type of home based business allows Business Associates to refer customers to their personal web site. When a customer buys from one of the shops or online auctions the associate receives commissions on each and every sale, and the very best part is you keep these customers for life!

You can also refer other business minded people, you know, those that really want to make money on the internet, to join as Business Associates. You will get a commission when they join and when their customers purchase products. It just gets better and better!

The time is now for serious network marketers to make their move to position themselves with Internet marketing businesses in the United States. There is only one beginning ...

So, if you are committed and desire to make money online with a home based business that is unlike any other you need to do your due diligence. Check it out today.

Shop online for free and make money in too!

Friday, November 15, 2013

Home Based Internet Marketing Business - 6 Best Internet Marketing Strategies to Your Success

For internet entrepreneurs, there are many internet marketing strategies to increase sales and maximize profits online. You will discover and learn the best internet marketing strategies in this article. With those strategies, you will boost skyrocket your profits and grow rapidly your home based internet marketing business.

Strategy #1: Research Everything You Need to Know Effectively.

It is obvious that research hot niche keywords to attract more traffic, maximize the benefit of your pay per click (or PPC) campaigns, and find new hot niche markets with high demand are required in this strategy. Of course, this is the first important strategies you must do for your own home based internet marketing business. With those well-researches, you will understand everything you must know for your markets, particularly needs and want in the market. There are many resources on the internet to help you to discover hot niche markets and keywords. The highest recommendation for discovering those markets and keywords is to use both of Overture and WordTracker keyword search tools to generate a massive list of keywords. With the list, you can analyse and evaluate the market, competitors and keywords.

The first key success of home based internet marketing business is to discover niche keywords with low competitors. With those keywords, you can: (1) Set up your high quality content website with high quality and tightly targeted traffic (2) Improve your ranking in search engines (3) Build your unique & high quality content/articles with keyword-rich (4) Create your profitable pay-per-click campaign and (5) Build up profitable successful blog online.

Strategy #2: Approach the Front-Back Sell through Great Sale Letter.

Second of the best internet marketing strategies you must concern is to provide a great and easy to understand sale letter on your website. This internet marketing strategy is all about writing a great sale letter with high conversion rate and builds your online mailing lists. The sale letter on your website is the first place for visitors to walk through your products, services, testimonial, bonuses and your required action. You should state all required information for what they are looking. You should definite clearly what you want visitors to do in your website. For example, you might want them to order your products, you want them to subscribe your mailing lists or you want them to download your bonuses. The highest recommendation in this strategy is to focus on how to convert those visitors to buyers through your own sales letter. You will not earn any dollars if you can not convert those visitors into your buyers. Also, you are losing your time to drive traffic to your website if you can not convert into sales. Remember, the more conversion rate you have, the more sales you get!

Apart from trying to sell your products through sales letter, it is obvious that you should capture visitors' information in order to sell your products or other products to them after they leave. Without capturing the information, you are losing the opportunities to earn money in the future.

The real keys to your success in this strategy are: to create a powerful sales letter with high conversion rate and sell products in the future. With capturing the visitors' information, the opportunities to make money in the future are opened.

Strategy #3: Do Not Reinvent the Wheel.

The core concept of this strategy is that you do not reinvent the wheel all the time. You must utilize the full use of others' expertise to maximize the opportunities to make serious money online from home based internet marketing business. There are many websites, expertise and other successful entrepreneurs on the internet. You can ask them to minimize your mistakes and grow your home based internet marketing business. The highly recommendation is to join other membership sites and utilise the others' expertise as much as possible. The more you learn, the more you know! With others' support, you will minimize your mistakes and can grow your business easier.

The real keys to your success in this strategy are: (1) to research effectively from others and (2) utilise those others' expertise to minimize your mistakes and maximize your profits. Many studies reveal that those truly successful internet entrepreneurs are willing to help people who are serious and passionate with the internet marketing and success.

Strategy #4: Automate Your Home Based Internet Marketing Business.

Without the automation internet marketing strategy, not only you would get fewer sales, you simply would not have more time to research ideas for new home based internet marketing businesses. By building home based internet marketing business that is fully automated. You can withdraw from your daily business as usual works and you will have more time to look for more untapped niche markets and other opportunities. Many studies show that this strategy is the best of the best internet marketing strategies to grow your home based internet marketing business in the long term. The rules of thumb, 80/20 rule, for your business are: (1) put 80% of your effort and time for your day-to-day operation tasks and (2) put another 20% for growing your business.

The real keys to your success in this strategy are: to find automated tools to help you and automate your online business. With those tools, you will have more time to think and grow your business. Otherwise, you will live in the daily business as usual works.

Strategy #5: Set up Your Own Affiliate Program.

There is no doubt that affiliate marketing business is a win-win relationship business between merchants and affiliate entrepreneurs. If you have your own products or even profitable products, it is a great idea to boost your sales through the affiliate marketing business. You will pay the affiliate commission to those affiliate marketing entrepreneurs when they gain sales for you. All you have to do is to support and follow up with those affiliate marketers in order to maximize your profits online. With those super affiliate marketing entrepreneurs, your sales will be increased rapidly and consistency.

The real keys to your success in this step are: to build a great relationship with affiliate entrepreneurs and support them as much as possible. Their sales are your sales too.

Strategy #6: Improve Yourself Consistency.

The last best internet marketing strategies for your home based internet marketing strategy is you. You are the most important and valuable asset in your business. You have to improve yourself all the time. Learning everything you need to know for your business is a must. Also, you should not give up too quickly if you can not earn big money in the short term. Truly entrepreneurs are always looking forward to the long term success. The online internet marketing business is a real business. With this sense, you have to treat it as real business.

The real keys to your success are to improve yourself, the best valuable asset in your business, and to build consistency your online internet marketing business always.

Final thoughts, the best internet marketing strategies for your highly successful in home based internet marketing business are: well effective researches, front-back sell, smart utilization, automate effectively, and self-improvement consistency. With these things, there is no doubt that you will success in the home based internet marketing business.

Tuesday, November 12, 2013

Business Trademarks: What Your Small Business Needs to Know

This article will look at what a business trademark is (and what it isn't), how to make sure it's available for use, and how to register your logo for protection.

What is a trademark?

A trademark is a word, phrase, image, or other sign or signifier that connects a product or service to its source. (For services, the term "service mark" is sometimes alternately used.) It can be either registered or unregistered.

For example, the Pepsi logo is commonly recognized in conjunction with the company; if you saw the logo on the side of a soft drink or other product, you would know without a doubt that Pepsi-Cola is responsible for that product.

How can you be so sure? Federal law states that no other company would be able to use the logo on their own product, since this would cause confusion in the eyes of the public.

(Fun fact: Trade and service marks have ancient origins! Blacksmiths, weavers, and other producers of high-quality merchandise used to place a unique symbol on their work so their customers could be assured they weren't purchasing a cheap knock-off a premium prices.)

How does a trade or service mark differ from a copyright?

While both types of intellectual property protection can cover a logo, the scope of this protection varies slightly.

Trade or service marks protect the connection between the logo and the company, the product and the source.

Copyrights protect the unauthorized use, display, or reproduction of an image, regardless of its connection with a product, service, company, or similar.

(Fun fact: Not all trademarks are eligible for copyright protection. For example, "names and short phrases" cannot be copyrighted, so business names and slogans could only be trademarks. And a logo made primarily out of text typically cannot be copyright protected as an image; to be eligible, there would need to be a significant amount of original authorship outside the use of letters.)

How do I know if my logo is already in use?

First, it must be said that it is exceedingly difficult to track down all potential matches, simply because by its very definition there is no central database in which all unregistered trademarks are recorded (because they're unregistered). However, there are a few places that you can look to greatly reduce your chances of infringement:

Internet Search

Just by running Google and other search engine searches of the trademark in question, as well as any potential alternate spellings, you will narrow down a great deal of your search, since in today's world most businesses have some sort of an online presence. (And while you're at it, it's not a bad idea to see if your trade or service mark is available as a domain name; just type "trademark".com,, and into your browser and see what comes up!)


Calling itself "an industrial search engine, this is a database maintained by Thomas Industrial NetworkSM, a leader in industry and product information. This is one of the largest sources of unregistered trade and service mark information in the country.

Network Solutions

This database is like ThomasNet, but for domain names. If a person or company has reserved a domain name, you'll be able to find out -- and you can presume that a domain name for a website used commercially is a business trade and service mark.

Business Records

Unregistered trade and service marks are going to be more of a concern if they're in use in your industry and in your geographical area, so it isn't a bad idea to check your Secretary of State's database of registered businesses. Depending on your state, your County Clerk may also hold its own separate registry of unincorporated businesses.

How do I register my trade or service mark?

It's probably clear by now that its much less problematic to register your business trade or service mark, creating an official record of its commercial use.

The US Patent and Trademark Office is the government entity in charge of these registrations (and, unsurprisingly, patents as well). However, it is generally a good idea to go through an attorney familiar with intellectual property and commercial law, as the application process can take up to two years and is very complex. There are also many excellent third-party companies that can apply with the USPTO on your behalf.

For further reading, the USPTO provides a wealth of great information on the topic.

Sunday, November 10, 2013

Young Entrepreneurs Get the Most Benefits

Young Entrepreneurs Get the Most Benefits
There are a lot of things that can happen in the business world. Many people say that the gadget industry offers better sales while others see getting into the fashion industry as a more favorable move. But there's one secret that has been proven beneficial when starting a business. According to experts, starting entrepreneurship at a young age is a great plus factor.
Various statistics have shown that almost all reputable entrepreneurs who attained success started at a very young age. Take Michael Costigan and Jennifer Smart for example. Michael started earning money at the age of 13 by coding apps and developing websites. On the other hand, Jennifer started participating in radio shows as early as 6 years old. Most of the businesses that young entrepreneurs started are in the fields of music, sports, technology and academics.
Unfortunately, statistics have also shown that many people today lack self-confidence. They believe that they are not fit to become business owners. And with the lack of guidance and encouragement while growing up, the rate of the number of people who accomplish many things in life is getting lower.
But what really are the benefits of starting a business at an early age?
1. Time is a great advantage.
Starting at an early age, gives you all the time needed to do assessment, planning and implementation. Because you have sufficient time to evaluate the results, you have more opportunities for improvement and change. Therefore, running a business while you're still young is more convenient.
This isn't the case for people who start late as time is no longer a luxury for them.
2. Entrepreneurship at a young age offers more time to absorb a lot of knowledge and to perfect work to meet objectives.
Like they always say, knowledge is power. Of course, it would be more powerful if you absorb more knowledge as well. But the plus factor of this is that you get to learn how to work positively. This is a perk that you can never procure in classrooms and seminars.
3. Running a business at a young age is a great opportunity to work with mentors, hence, enabling self-improvement and better understanding of the business.
Under the supervision of a good mentor, a young entrepreneur learns more strategies in running the business more smoothly.
Early business starters truly have a huge advantage with regards to time. They get to start a business and make mistakes. But the difference is that they still have sufficient time to correct these mistakes. Young entrepreneurs don't have any problem with trial and error methods. They can test different ideas but still have a lot of time in picking which idea works best for them. Furthermore, they can always conclude on what kind of business can give them the greatest return on investment. This is not the case with late business starters. In the long run, they get to produce more dynamic results.
In the case of the parents, it's highly recommended to be the guiding light of their kids should they wish their children to become young entrepreneurs. Through this approach, it is a guarantee that more smart children will be developed in the succeeding years.

Friday, November 8, 2013

Information Marketing - 5 Ways To Create Streams Of Never-Ending Income

One of the benefits of having an ebook on the web is leverage. You can use it in so many ways to generate backend income and also generate viral traffic to your web page. There's just so many things you can take advantage of.

Here are 5 ways you can look into to create streams of never-ending income from your information product:

1. Set Up An Affiliate Program

One of the surest ways to create passive income from your information product is by setting up an affiliate program. You can set one easily on Clickbank. It only takes 3 days for approval and you are ready to get started. An affiliate program allows others to promote your product to earn a commission from every sale.

2. Pass Resell Rights To Others

Give the resell rights to others, meaning you allow others to resell your ebook and keep 100% of the profits. If you include your domain name on the cover, this is free publicity and branding for you.

3. Cross Promote Products In Your Ebook

You can cross promote and recommend affiliate products in your ebook. You can also recommend your customer to take a look at your other products that you have created.

4. Pass Giveaway Rights To Others

This is usually for free reports that you create to giveaway. You can pass the giveaway rights to others and they will give the report to others too, further spreading your 'virus'.

5. Set Up A Membership Site

Compile a set of your information products and create a membership site. Every month, you can release a new product to your subscriber base. A membership site lets you collect payments on a monthly basis with very little work!

Monday, November 4, 2013

Wholesale Lots - How to Run Your Wholesale Products Business Online Without Wasting Your Money

It is a human nature that all of us want to succeed. Same thing with online business, once you start with this online selling business, you cannot stop to aim high. We need to prove to our existing and future clients that we are one of the best online shops that are available in the market. Being on top is only possible if you sell quality products. You must know where to look for the best suppliers. You need to consider some important points for you to be the best.

1. You need to know what type of commodity you want to sell.
2. Consider the type of supplier you want to deal with.
3. Do you want to sell only the original ones or even the fake ones.
4. Are you considering other items in your shop.

It is really important in your online business to get a nice and reliable supplier. eBay a reputable auction powerhouse, tried and tested for several years now is a very reliable wholesale products source. You can go to their website and type in right product categories. For example, you are looking for make-ups, type in cosmetics or if you are interested the latest gadgets, you can type in electronics. You also need to check their customer's feedback. If they have more negative feedback, you need to stay away from that supplier.

Another great source for your wholesale products business is China. The first thing you must think is its location and the language barrier. It is important that you have constant communication with your supplier. It is so hard for you if your supplier in China and they do not have offices around the world. However, you must still consider them as one of the best supplier because it is already a given fact that they produce really low prices.

Lastly, the business-to-business portals. They give you the right to use the long list of reliable wholesale business suppliers. However, some of them will require you to register immediately to their system without the chance of checking their authenticity and fraud. So you really need to be careful in selecting companies in the list.