Starting an information marketing business on the internet can seem like a good idea to earn some extra money. You might be happy to boost your income by a few hundred dollars/pounds per month to pay for holidays or you might want earn thousands to completely change your lifestyle. Whatever your reasons you will need to put the effort in and work consistently to reap the rewards.
Starting an online business doesn't have to cost the earth, so let's have a look at some simple but effective advice to start you on your way.
The first thing you need to do is choose a niche. Make a list of all the things you are passionate about like hobbies and interests and also include things you would like to know more about. This will make it more enjoyable and you are more likely to see it through.
Make use of the free keyword tools online to research your ideas. Work your way through and eliminate those that aren't likely to be profitable. Spend time some time doing this as it's an important part of your business.
If you are fairly new to internet marketing it's likely that you will not have your own product to sell at this stage. Affiliate programs give you the opportunity to promote someone else's product which you will receive commission for every time you make a sale. Look for a product relevant to your niche and sign up as an affiliate; this should be free to do.
You will need to set up a website or blog to promote your product whether it's your own or an affiliate one. Blogger and WordPress are both free and have really good instructions on how to set them up. I've used both and found them OK and I'm not technically minded.
Use your keyword research results to help you choose a domain name then go to a domain specialist site to see if your choice is available. If you can, try to purchase a.com version. There is a cost but it's minimal. You will also need some web hosting which usually has a small monthly charge.
Your site needs to have good quality content to entice visitors to stay and browse. Never try to mislead your visitors by saying the product you are promoting is great if you haven't tried it yourself. You will be found out so be honest.
Set up an auto-responder with a reputable company and produce an opt-in box for your site to collect email addresses of potential customers. You will need to offer a free gift, like an informative report on your niche in exchange for email information. Even though it's free it still needs to be good quality, people are more likely to stay on your list if they feel you're the "expert and go to" person in your niche. Again there is a monthly charge for an auto-responder service which can vary depending on how many emails you're going to be sending.
There is enough information here for you to start on your journey to becoming an Internet Information Marketer, so make a start now by writing out that list of hobbies etc for your first project.