Wednesday, January 30, 2013

What is Art?



Deliverance of Saint Peter, Raphael, 1514, fresco, Stanza di Eliodoro, Vatican, Rome

"What is art?"  This ages old question is often discussed and has widely varying answers.  We consider painting to be art as well as sculpture and architecture.  Opinions are more divided on the decorative arts such as pottery, textiles and stained glass. Art is sometimes the result of creativity and other times the result of political propaganda.  Art can be all of these things or none of them. 

A better question may be- can a single blog post successfully answer the question of what art is?  Let's look at some of the components involved in the creation of art through the ages.


I often begin art history lectures by stating: "Art is a reflection from the society that created it."  The values of a culture show through in art, when looking at any work of art the more you understand about the culture and society at the time, the more you will understand the art coming from it.  


When viewing art ask yourself several questions such as: 
  • Who was in power when this was created? 
  • How did they come into power? 
  • Who commissioned this and what is known about them? 
  • Who created it and what is known about them? 
  • Where was this meant to be seen originally? 
  • Why was this work of art commissioned and/or created?
For example in the above fresco by Raphael the Pope (Pope Julius II) was in power and as was the case with most popes he came into power after his predecessor died and he was elected into office by a council.  It was also Pope Julius II that commissioned this from the highly talented and sought after Renaissance painter Raphael.  This was in the Pope's private apartments where the general public was not allowed, today those apartments are part of the Vatican museums and hundreds of visitors see these frescoes daily. 

Here is a sampling of some objects which have been considered "art" let's ask what do they have in common and what separates them?




Pictured above from left:
Chartres Cathedral, northwest tower c. 1140,  west façade and southwest tower c. 1160-16th century

David, Michelangelo,1501-1504, Accademia Gallery, Florence, photo- © Rico Heil /public domain, via Wikimedia Commons  

Woman Holding a Balance, Johannes Vermeer, c. 1664, National Gallery of Art


Here we are comparing and contrasting a medieval French church, a larger than life Renaissance marble sculpture of a man and a rather small, realistic oil painting from the Dutch Baroque.  They were all created in different centuries from vastly different materials. These examples are all beautiful objects which express the creativity of the artist and they also all are expressions of Christianity and the religious faith of the creator. What else do these things have in common?  Can each of these be considered art?


Wall painting of Reindeer, Lascaux Cave, France, c-15,000 B.C.

The Merriam-Webster dictionary defines art as-
The conscious use of skill and creative imagination especially in the production of aesthetic objects; also : works so produced

I agree with that description, whatever style, medium or use that objects of art have they are created with a combination of "the conscious use of skill and creative imagination."  Even as far back as the cave paintings from Prehistoric society that definition can be applied.


 Ixion, Jusepe de Ribera, 1630, Museo del Prado, Madrid


Today one may think of art as being created to be a beautiful object, but for millennium art was not created with the primary purpose in mind of being beautiful.  While often beautiful, the aesthetic value of the object was typically its secondary purpose.  Though many examples of art weren't beautiful at all and were meant to be purposefully ugly, grotesque, disturbing or frightening such as Ribera's work above.
 
What then was the primary purpose of a work of art? This is often very apparent such as art as a historic record, a form of propaganda for those in power or a way of spreading a message such as the message of Christianity to those who couldn't read.  

 In other instances the primary purpose of works of art are still debated and not known, such as the case for nearly all Prehistoric art.  Even later art can be difficult to interpret, the primary purpose of some art works may need the equivalent level of research of a Ph.D. thesis to decipher them.

Let's look at some examples of art with a specific primary purpose-

 
Pictured above from left:
Column of Marcus Aurelius, c-193 A.D., Rome, photo- © Matthias Kabel / public domain, via Wikimedia Commons




Bernardino Campi Painting Sofonisba Anguissola, Anguissola, late 1550's



In the first example we see a monumental column built during the Roman Empire, its primary purpose was that of political propaganda.  The images carved into the marble relief panels winding up the length of the column show a victorious military campaign fought by the Emperor Marcus Aurelius.


The second example is a panel which was created for Christian devotional purposes painted by the artist Cimabue in the late 13th century.  The final example is a clever type of self-portrait by the painter Sofonisba Anguissola.  She painted this to show her skill, cleverness and importance as an artist.

Symphony in White no 1: The White Girl - Portrait of Joanna Hiffernan,  
James Abbott McNeil Whistler, 1862, National Gallery of Art (Washington, D.C.)



The phrase "Art for art's sake." didn't come about until the late 19th century.  It refers to the creation of art to be a work of art as its primary purpose.  Artists such as the French Impressionists, Eduoard Manet and James Abbott McNeill Whistler subscribed to this idea and it is the root of artistic ideas in the 20th and 21st centuries.


What then of architecture or the decorative arts?  Are they too to be considered art?  There are many examples of both which feature prominently in art history books and courses.  


Pictured above from left:
"Il Duomo" Santa Maria del Fiore, dome by Brunelleschi, 1420-1436

Temple of Hephaestus in Athens, Greece, 449-415 BC, photo- © Sharon Mollerus / public domain, via Wikimedia Commons 

San Giorgio Maggiore, Andrea Palladio, Venice, 1566-1610


When I am teaching I always explain that if architecture weren't art then all buildings would look the same and would only be created to protect people from the elements. I have always strongly felt that architecture is art when it falls under the definition of "production of aesthetic objects."  

Meaning that not every structure ever created would be considered an art form, but those structures that transcend their primary purpose by also being aesthetic objects art are in fact art.  I apply the same idea to the decorative arts such as the Greek Amphora shown below.  

Not that every single piece of pottery, glass and textiles falls under the category of art, but again those that transcend their primary purpose, combining skill and creativity to become an object with aesthetic value are certainly to be considered art.

Greek Attic Amphora, 550-560 BC 
photo- © Jean-Pol GRANDMONT / public domain, via Wikimedia Commons


 
The 14th edition of Gardner's Art Through the Ages has an interesting way of describing the role of art in its opening paragraph:


“Except when referring to the modern academic discipline, people do not often juxtapose the words “art” and “history.”  They tend to think of history as the record and interpretation of past human actions, particularly social and political actions.  Most think of art, quite correctly, as part of the present- as something people can see and touch.  Of course, people cannot see or touch history’s vanished human events, but a visible, tangible artwork is a kind of persisting event.  One or more artists make it at a certain time and in a specific place, even if no one today knows just who, when, or why.  Although created in the past, an artwork continues to exist in the present, long surviving its times.”1

I agree with this statement and think that it is well phrasedWorks of art are visible manifestations of the cultures that they were created in.  In this way all the political and historic events that have led to 



 

What then blog readers is your definition of "art" and why do you think so?  I think the question can have many answers and I am interested in hearing them all.

 

 

1. Kleiner, Fred S. Gardner's Art through the Ages: A Global History. 14th edition. New York: Wadsworth Publishing, 2012. p. 1.


 

Friday, January 25, 2013

Learn and Master Guitar - 3 Songs You Absolutely Must Know How to Play on the Guitar

Guitar players have more information today than ever before at their fingertips: videos, Internet, books, DVD's, practice CD's ... whatever you want, you can get it and fast!

So the problem is not lack of information, instead it's a classic case of information overload coming at you 24 hours a day, 7 days a week, 365 days a year.

Which brings me to the real issue ... just what should you learn?

Let's see there's ... scales, chords, modes, chord substitution, arpeggios etc., have I missed something?

Yes, the most obvious and most important one, songs!

How often do guitar players get themselves totally sidetracked learning all sorts of good stuff and forget to learn songs?

Of course, anyone who didn't play a musical instrument would have noticed that right away, but then they are not swamped by a avalanche of information are they?

My point is ... in all the time that I have been playing, I've never had a request for a Dorian mode or an E minor Arpeggio.

O.k., you get the idea people who don't play the guitar want to hear songs. Next problem is what songs to learn, I mean there's thousands of songs, how as we going to learn them all?

The good news is you don't have to learn them all and to get you started here's three of the most important songs to learn, at least make sure you learn these songs early in your playing career.

I know you are going to surprised at the choice of songs, let's see why.

Song 1: Guitar Boogie - I can't tell you how many times this song has saved my butt. Firstly, Guitar Boogie is easy to play, it's a simple 12 bar blues and gets every foot tapping regardless of the
audience.

Song 2: Wipe Out - Another simple 12 bar blues, with a very simple melody line, always a crowd pleaser.

Song 3: Happy Birthday - Everyone knows this one tune, but how many people know how to play it?

If I had asked you to guess the top 3 songs to learn I doubt whether many guitarists would have picked these songs.

Why have I chosen these particular songs?

(a) All three songs have strong melodies, since I sound like a "frog in a bag" when I sing, it's a big plus when you can pluck out the melody on a single string and everyone can recognize the tune immediately.

(b) Two of them (Guitar Boogie and Wipe Out) have a very strong beat, keep in mind people respond favorably to songs with a strong groove.

(c) What can I say "Happy Birthday" may not be your favorite song, but this songs is top of the charts with everyone once a year.

Here's two riffs I'd also learn, depending on your audience it's a good idea to know how to play these riffs.

Bonus song (riff): Smoke On The Water

Bonus song (riff): Sweet Child Of Mine

Remember to get these songs "off the paper and into your head" so you can play them without having to refer to any written music!

True story: I recall working with a student helping them prepare for an important performance, the student selected a Joe Satriani tune, he working on it relentlessly for about six months and in the end I think he played it as well as Joe!

However, I warned this student that he should also have a plan "B", which was to learn one of the three songs from our list ... the guy laughed and said he wouldn't be seen dead playing any of these songs.

I persisted and eventually begrudgingly he learnt Guitar Boogie, anyway ... long story short, this guy had told everyone to keep an ear out for his special guitar piece ... after he had performed the Joe Satriani piece someone from the audience asked when was he going to play his amazing guitar piece he had told
them about.

Totally in shock he remembered my advice, during the next set he played Guitar Boogie to thunderous applause. Whereas previously he had walked off stage to the sound of his own feet!

Why? Simply because most of the time you will find yourself playing to people who don't play guitar, they don't understand if something is easy or hard to play ... they just know if they like the song or not.

Remember to always have a plan "B" and you will be a very popular and successful guitarist.

Wednesday, January 23, 2013

Tools to Market Your Business Online Locally

Local search is an inexpensive way to get your business found by prospective customers. In the world of the online business, traffic to your website is the most valuable of assets. And in today's tight economy, business owners are constantly looking for more efficient ways to market their products or services without breaking the bank. One of the most effective ways to market your business online is locally. People tend to trust local businesses more than they do, for example, one on the other side of the globe. Local marketing online is one of the most cost-efficient yet easy methods of which to market on the Internet. And because most companies already have a web site and a blog, local marketing is easier than ever.

Top 10 Tips for Marketing your Business Locally:

1. Merchant Circle - Claim Your Profile on Merchant Circle. If your business is not already listed on Merchant Circle, sign up and within 5 minutes, you can get your business more exposure on the Internet. Be sure to include correct and relevant information such as your legal business name, street address, hours of operation, and business categories. Categories are important because they help ensure your listing is found easier by searching customers. Add deals and promotions to your Merchant Circle listing. Deals include coupons, sales and offers and are a fantastic way to encourage browsing customers to visit your website.

2. Google Places - Claim your business on Google Local Business Center. In a previous blog entry, we outlined the steps necessary to get your business listed on Google Places for free. 97% of consumers search for local businesses online and because the power of Google, many of your potential customers could be looking for the products and services that you offer online at Google Places. Be there when they're looking for you with Google Places for business. Again, this is a free local platform from Google.

Help your business stand out by adding photos, videos, and offers to show customers why they'll want to choose you. Display special promotions, post live updates, and respond to reviews from your Places for business account.

3. Yahoo Local - Claim your business on Yahoo Local. Potential customers from your area visit Yahoo! Local every day and could be searching for your products and services. Yahoo Local is easy to setup and gives you the ability to add descriptive information about your business and upload images from your computer. It is simple to manage. You do not have to bid on keywords and you can edit your listing at your convenience, twenty-four hours a day.

These are the building blocks of getting your business found online. These top three sources of website traffic are easy to use and- best of all - they are free.

Next, we will detail some other strategies for building visibility to your business online. Some of them are free, and some of them require an initial deposit to get started. But all of these sources are excellent ways of which to build website traffic, which as we all know equates to more sales!

4. City Search - Add a Business Listing. If you cannot find your business and your business isn't listed on CitySearch, you can add your business to their directory by completing this form. You need a CitySearch account to submit a new business to them.

5. Local.com - Add a Local.com Business Listing. Setting up your free Local.com business listing is quick and easy and takes just a few simple steps. Get started by entering your business information, preview your listing and edit it with details and special offers to enhance your visibility.

6. MapQuest - Promote your business with MapQuest. The MapQuest Local Business Center listing is free. You can add your business listing within minutes to MapQuest.com by creating a MapQuest Merchant Account. MapQuest powers local search for all AOL properties. You can also buy advertising on MapQuest that gets seen on Yahoo, Yelp and SuperPages business directories.

7. SuperPages - Also called SuperMedia - and is an excellent resource for business owners looking to gain instant access to the millions of potential customers that view the SuperPages business listings each month.

8. YellowBook360 - With a YellowBook360 listing, you are adding your business to one of the top 50 Internet properties on the web. Put your business in more places and reach more customers with YellowBook360.

9. YellowPages.com - The tried and true method of adding your business to the YellowPages is still a strong business strategy. YellowPages has re-branded their business and is now called YP.com, but make no mistake, this directory is still as solid a business investment as ever. Your business can advertise with premium ads and if you are just getting started or are on a strict marketing budget, YP.com offers free business listings.

10. Yelp.com - This website has grown into one of the fastest expanding user communities for reviewing and researching local businesses. Businesses can advertise on Yelp.com with any size budget. Yelp is an excellent website for advertisers to reach an actively engaged audience.

By incorporating each of these steps into your local marketing strategy, you can build a more successful business. Look at these steps and follow through with each one, as your budget allows, and in time you will see more traffic to your website, which will result in more business and sales.

Starting to get the picture? Yeah, you can build traffic, visibility and sales! Give yourself every advantage. Give yourself a better chance to achieve success on-line.

Oh, and don't forget - go green with green website hosting.

Saturday, January 19, 2013

How Do I Make Money From Information Marketing?

Today I am going to teach you how to make money from information products on the internet. There are several ways, but first you need to know what an information product is.

Information products are intangible forms of products that inform the end user. Information products can come in the form of eBooks, video tutorials, audio teleconferences and software. It is basically any piece of information that comes in digital form. If you plan on marketing information on the internet, you will need to make sure you deliver your information in one of these formats.

So how do you make money from information? There are several ways you can make money selling information; however I believe there are three main ways. The three main ways you can make money marketing information on the internet are as follows

1. Being a website owner or product owner

2. Being an affiliate

3. Being an advertiser or advertising broker

Here's an example of making money as a product owner or someone who runs a website selling information products. Let's take this example; you are someone who has owned several dogs & puppies. You have had to deal with several difficulties with your pets messing up your house until you stumbled across a solution. The problem you had was with potty training your dog. How many people do you know who have this problem and are looking for a solution, my guess is several, however to be sure, you will have to do your own research.

To do your research go to http:freekeywords.wordtracker.com, this website will tell you the amount of people that have searched for the keyword ''how to potty train your puppies'' over the last month. Now that you know there is a market for it, you write what the solution to this problem is and how to solve it. You put this on your website for your customer to download after payment. This is how you make money as a product owner; all the profits are yours to keep.

To make money as an affiliate, you will need to know what an affiliate is or what consist of affiliate marketing. Affiliate marketing is the promotion of products by third parties in exchange for a commission or cut of the sale. You only get paid when you have referred a customer to the product owner in example one who has made a purchase. There are several affiliate merchant site on the internet you can join e.g. ClickBank, PayDotCom & commission junction. Some of them market physical products as well as information products. Since our topic is '' making money online with information'', we are going to go with ClickBank, which is the largest information product merchant online.

Once you have registered, you are given a website link where you can send visitors to. You can then market this link to your contact list & every other way you can. Commission is usually 50% or more on ClickBank, so typically for a $50 product, you will earn $25.

Being an advertiser, you can make money on the web if you have a website or blog that's attracting a lot of traffic to it. So if you had a blog that talked about all aspects of dog training, you would contact our product owner in example 1 who would be more than willing to buy advertising spots from you if your sites are attracting a lot of visitors. Even if no one was interested in buying an ad from you, you can partner with Google to sell your advertising spot for you. You register for what we call the '' Google AdSense program''. This is a system where Google places adverts on your webpage and you are paid a percentage for anyone that clicks on the ad placed on your website.

Tuesday, January 15, 2013

Starting an Internet Marketing Business: Helpful Start Up Advice

Starting an information marketing business on the internet can seem like a good idea to earn some extra money. You might be happy to boost your income by a few hundred dollars/pounds per month to pay for holidays or you might want earn thousands to completely change your lifestyle. Whatever your reasons you will need to put the effort in and work consistently to reap the rewards.

Starting an online business doesn't have to cost the earth, so let's have a look at some simple but effective advice to start you on your way.

The first thing you need to do is choose a niche. Make a list of all the things you are passionate about like hobbies and interests and also include things you would like to know more about. This will make it more enjoyable and you are more likely to see it through.

Make use of the free keyword tools online to research your ideas. Work your way through and eliminate those that aren't likely to be profitable. Spend time some time doing this as it's an important part of your business.

If you are fairly new to internet marketing it's likely that you will not have your own product to sell at this stage. Affiliate programs give you the opportunity to promote someone else's product which you will receive commission for every time you make a sale. Look for a product relevant to your niche and sign up as an affiliate; this should be free to do.

You will need to set up a website or blog to promote your product whether it's your own or an affiliate one. Blogger and WordPress are both free and have really good instructions on how to set them up. I've used both and found them OK and I'm not technically minded.

Use your keyword research results to help you choose a domain name then go to a domain specialist site to see if your choice is available. If you can, try to purchase a.com version. There is a cost but it's minimal. You will also need some web hosting which usually has a small monthly charge.

Your site needs to have good quality content to entice visitors to stay and browse. Never try to mislead your visitors by saying the product you are promoting is great if you haven't tried it yourself. You will be found out so be honest.

Set up an auto-responder with a reputable company and produce an opt-in box for your site to collect email addresses of potential customers. You will need to offer a free gift, like an informative report on your niche in exchange for email information. Even though it's free it still needs to be good quality, people are more likely to stay on your list if they feel you're the "expert and go to" person in your niche. Again there is a monthly charge for an auto-responder service which can vary depending on how many emails you're going to be sending.

There is enough information here for you to start on your journey to becoming an Internet Information Marketer, so make a start now by writing out that list of hobbies etc for your first project.

Saturday, January 12, 2013

Picking a Host - The First Step to Getting Your Business Online

The internet has changed a lot of old, set habits - the way we communicate, the way we consume content, and the way we shop. These dramatic and remarkable changes have happened within the span of 10-15 years - a stunningly short span of time when you consider how dependent we've come to be on the internet.

One of the biggest challenges businesses have had to face in the 21st century is making the transition online. Even today, major businesses and industries (such as the publishing industry) haven't found the perfect way to move online. The internet has completely rewritten the rules and made it very easy for upstart organizations to go up against entrenched older players and steal their market share.

Therefore, if your business hasn't moved online, now is the best time to do so. The internet is still in its infancy and it will only penetrate deeper and develop further as a platform. Even if you start today, you will have a serious advantage over firms who haven't yet made the transition.

One of the first things you will need to move online is a reliable web host. Web hosting is a much misunderstood subject. Once you start reading about it, you will be overwhelmed with the number of options at your disposal. Web hosting companies are a dime a dozen, and at first glance, all seem to offer the same features at usually the same price. However, once you dig deeper, you will realize that a lot of them are basically hosting resellers - the equivalent of a mom and pop store selling a big retailer's personally branded products. To get the best possible deals, therefore, you should go to the very source - the big hosting companies themselves.

Hosting can be divided into two broad categories - dedicated, and shared. With dedicated hosting, you get a dedicated server which is used by just your site(s). In a shared hosting plan, as you may have figured out, you share the server with a number of other members.

Dedicated hosting is ideal for sites with a lot of traffic or sites that may experience spikes of traffic in the near future. If you are starting out online, you will hardly fall in this category. This kind of hosting is quite expensive, usually starting at $50+ per month. You should stay off dedicated hosting until your site becomes large enough to warrant a dedicated server.

Shared hosting is ideal for new businesses. Most of the big companies such as HostGator, DreamHost, JustHost, etc. offer plans starting as low as $4.95/month. Ideally, you should get a plan that allows you to host unlimited domains. This way, you can expand whenever you want to without any restrictions. Most such plans start at $8-10 per month - a very low price for something that will reap many benefits.

The most important thing to consider with a host is its customer service. Most of the big hosting companies offer roughly the same services at the same price, so you could pick any one that you like. The only differentiating factor is the customer service. Companies such as JustHost, DreamHost, HostGator are renowned for their service and are a great bet for anyone starting out with his website.

Thursday, January 10, 2013

Mantegna in Mantua: La Camera degli Sposi

Andrea Mantegna's beautiful frescos in the Camera degli Sposi are among my very favorite works of art.  I was fortunate enough to have had the opportunity to visit these in Mantua in the summer of 2006 and it made me appreciate them even more.

The 15th century painter Andrea Mantegna (1431-1506) was the court painter for the Gonzaga family who ruled the Italian city of Mantua (Mantova in Italian).  During his time there one of his most important commissions was the fresco cycle in the Camera degli Sposi (Bridal Chamber) also known as the Camera Picta (Painted room) which was painted between 1465 and 1474 in the Ducal Palace.


Ceiling Oculus from the Camera degli Sposi, Mantegna
Ducal Palace, Mantua, 1465-1474

Mantegna was invited as the court painter of the Marchese, Ludovico Gonzaga II, in 1456 when the artist was 25 and working in Padua (Padova).  Mantegna was already working on a variety of commissions and began additional work on some Gonzaga owned palaces before finally relocating to Mantua in 1460.

After moving to Mantua Mantegna worked on a variety of other projects for the Gonzaga before starting painting the fresco cycle in the Camera degli Sposi in 1465. Originally the bedroom of Ludovico Gonzaga II, it was later used as a private audience room.  Later it was abandoned and required restoration.  

The room is just over 26' square (8 m) and the fresco above is a detail of the "oculus" which is an especially charming element painted on the ceiling.  Here Mantegna has used foreshortening to great effect, it is as if the ceiling really has opened up to the sky and a group of people and plump cherubs are looking down at us.  The shapes in the railing are particularly convincing as he has used perspective in a very sophisticated way.

Mantegna also uses a bit of humor in the oculus.  Watch out below viewer....if the bar holding the heavy potted plant gets rolled away it will fall right on your head!

Ceiling Oculus from the Camera degli Sposi, Mantegna
Ducal Palace, Mantua, 1465-1474
diameter of oculus- 8.85 ft/270 cm 

The artist married into the famous family of Venetian artists, the Bellini.  Andrea Mantegna and Giovanni Bellini were brothers-in-law and Mantegna learned some painting skills from Jacopo Bellini though he had been originally trained as a painter by the artist Squarcione who he was later estranged from. 

Above is an view of the entire ceiling, as you can see the oculus is just a small part of the ceiling, which was covered with faux relief panels and arches. The roundels have portraits of Roman emperors and the small lunettes contain mythological scenes.

Mantegna painted using the effect of trompe-l'œil, it is convincingly very sculptural and the painted arches appear to be architectural elements of the room.  As was traditional, the ceiling was the first part of the room to be painted and it was painted using true fresco technique. 



Portrait of the Gonzaga family: the Marquese Ludovico II and his wife Barbara of Brandenburg surrounded by their children and members of the court

Camera degli Sposi, Mantegna, Ducal Palace, Mantua, 1465-1474



The rest of the frescoes were commissioned by the patron to show the importance of the Gonzaga family.  This group portrait was the scene which was painted next and appears to show a specific event in addition to serving as a portrait.  Ludovico II is being handed a letter and the figures to our right are both coming and going.  The meaning isn't entirely clear but one interpretation has suggested this was when the Sforza family of Milan had written to the Gonzagas asking for help.1  That letter famously arrived on January 1, 1462 which was the same day that festivities were planned to honor their son Francesco who was being given the title of Cardinal in Rome (more info below).

As one enters the room this fresco is on the same wall to their left, just over the fireplace.  Mantegna again is aware of the viewpoint of the viewer in regard to the placement of his fresco.  He includes in his use of perspective a slight foreshortening as if the people he is showing us actually exist on a terrace just above the level of the viewer.

As Keith Christiansen writes in his book, Andrea Mantegna, Padua and Mantua:

"The impact of Mantegna's work- both in Padua as later in Mantua- stems from the carefully calculated relationship of the architectural setting to the frescoed decoration."

Unlike the ceiling painted in true fresco, the walls were painted using a combination of fresco with walnut oil on plaster.  This technique hasn't lasted as long and has needed quite a bit of restoration through the years.



Camera degli Sposi, Mantegna, Ducal Palace, Mantua, 1465-1474


By looking at this wall we see how Mantega has used fresco to turn the room into a garden pavilion with landscape scenes between the archways of the painted pilasters.  The event here is taking place in Rome with a meeting between Ludovico II and his son Cardinal Francesco Gonzago. Though it isn't clear if this event is taking place in 1462 commemorating the event of Francesco being given the title of Cardinal or in 1472 when he was to return to Mantua to serve in the church of Sant'Andrea.2  The city of Rome is not shown in an accurate way, the buildings are meant to represent the idea of classical architecture.

This fresco cycle can help illustrate the importance of patronage in the arts during the Renaissance.  Of course until the late 19th century an artist primarily created work based on the request of a patron who commissioned and paid for it.  Patronage could come from an individual (typically a wealthy individual), the church/papacy, head of state, royalty or an emperor.  Patrons played an enormous role in shaping the arts whether deciding on subject matter or which artist to hire.  The importance of patronage in the arts still continues today, though the individual voice of an artist is equally important in the 21st century.

Though tucked away in a room in the Ducal Palace of Mantua (the Gonzaga family received the title of Duchy in 1530), these charming and delightful frescoes are among the works that Mantegna is best known for.


1 Camesasca, Ettore. Mantegna. Milan: Scala/Riverside, 1992. p-42.
2 Ibid.