Insurance is one of the most searched keywords online. This just means that an insurance itself has many sub categories and divisions. For obvious reasons, insurance is one of the most sought after keywords online since most people nowadays care more about their safety and security with anything that they purchase and do.
Travel insurance, car insurance, accident insurance, medical insurance, and life insurance are all under the category insurance. The mentioned type of insurance has also many branches that are still related to the sub categories. Clearly, the breakdown for the word insurance alone can take a while to be tracked down. But of course, where there are more people interested in a product or service, more competitors flock to it and create their own version or line of business.
So, the bottom line here is that, you won't be the only entrepreneur online who will be dealing with insurance, insurance policies and quotes, but there are more of people like you out there - more than you can imagine. What you need to do, is to identify which insurance market you want to focus on. Creating your website alone isn't going to do everything you want to happen, you have to start from scratch and learn what you can as well.
Once you've realized what niche of insurance you want to work on, you need to move on to the next which is the part where you advertise your site. You won't be getting all the help you need by just telling your friends about the website. But you will get a fairly steady recognition in a timely manner when you do both offline and online promotion.
Distributing flyers is a good example on how to circulate your website around town. Online, weekly announcement about something regarding your website should also help. It'll take time to at least see an improvement with your site's traffic but there will definitely be a lot of work to do when that time comes so be prepared.
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