Beat the Credit Crunch - Get Your Business Online

It seems impossible to avoid the doom and gloom of the recession. Every industry, in one way or another appears to have been negatively affected by the downturn; with mass redundancies and house repossessions becoming an increasingly common occurrence.

But could E-commence be the silver lining on the UK's current dark economic cloud? Well it just might. Competitive prices, easy product comparisons, fuel savings and other convenience factors make online shopping an appealing option for consumers.

IMRG and Capgemini's statistics showed that a number of e-commerce categories saw significant month-on-month growth in March 2009, including the clothing, footwear and accessories market and the gifts segment.

Also, new figures have revealed that total UK e-commerce sales rose by 19 per cent year on year in March 2009.

The fact is, in order to compete in today's ever-challenging economic climate businesses must look for every way possible to reach their target audience. And selling on line provides a whole host of sales and marketing opportunities which would have never been possible before the dawn of the internet.

Therefore it has never been a more important time for small and medium sized businesses, many of whom have managed to make a decent living and avoided the lure of the internet for years, to build a website and start trading online.

These include a radically reduced time to market, improved customer relationships, low cost market entry, easier access to a global market and a significantly wider audience. They are also able to compete with businesses much bigger than themselves, as in the online world, as long as your 'shop front' (website) looks the part, then who is to know that you are not a multi million pound organisation, employing 5,000 staff?

So what draws people to shop on the internet?

o As the internet presents a shopping experience of global proportions, there is unlimited choice.

o Consumers can get what you are looking for and quickly. There's no need to trawl aimlessly round the high street as the perfect product is only a mouse click away.

o Internet shoppers will strive to get the best deals, as the retailers are forced to reduce prices in a bid to beat the competition and win custom.

o There's nothing much more comfortable than armchair shopping, anytime, day or night. If you can provide choice, reduced prices and convenience shopping electronically, there is a substantial slice of the market to be won.

So even with all this negativity across the world, your business can still have the competitive advantage by being online. As long you have a good customer friendly website, email, the framework to get the goods to the customer and a strong web presence, there is no reason why your business can't thrive in the recession.

For web hosting, I recommend Storm Internet http://www.storminternet.co.uk.

Oh, buoy!

Day #2. Will finish today. I love this fundraiser for Penobscot Bay Resource Center almost more than anything else I do!

If I were gonna make a habit of painting on buoys, I’d find some way to hold them steady. I painted on this one for five and a half hours yesterday, and it wasn’t my painting hand that was tired, it was the hand clutching the buoy.

I haven’t got a table per se in my studio, so I sat in the dinette in my kitchen to work on this. That had the advantage of being more comfortable, but it had the disadvantage of exposing me to my peanut gallery.

How can you tell the lobster is attacking New York? Because that's the Brooklyn Bridge!

“Do you really think a lobster could stand on his tail like that to attack the city of New York?” asked my son.

“A lobster could theoretically grow that big,” noted my daughter, who is a biomedical engineering major and presumably au courant on matters of biology. “Unlike humans, who have a finite number of cell replications, they can keep growing forever.”

Even my engineer husband and daughters haven't found a way to make working on this buoy comfortable. Any suggestions?

“However,” she added, “I think the lobster should be lighted from the bottom. He is, after all, in the City.”

I hate when my kids are right. But I also plan to finish this painting today, so they can have it in Stonington, ME, by May 15.

Let me know if you’re interested in painting with me in Maine in 2014 or Rochester at any time. My Belfast, ME, workshop is almost sold out. Click here for more information on my Maine workshops!

Barrier-free plein air painting

Schoen Place, even though it's a reworked old industrial space, is very accessible to the less-mobile painter.

As much as I loved teaching at the Irondequoit Inn and Lakewatch Manor, neither of them were barrier-free. I have a student here in Rochester who wanted dearly to come to Maine with me, but the staircases kept her away.  So when we booked into Belfast’s Fireside Inn, which has a lift, she signed up right away.

Ironically, my home studio in Rochester isn’t barrier-free, so V. only studies with me in the summer. When we first met I thought plein-air handicapped-access was probably not a workable concept. But in fact here in Rochester it works very well. We find a location, V. spins her walker around and uses it as a seat, and we’re good to go. We’ve painted at Lake Ontario, along the Erie Canal, at High Falls and at many other places.

Durand-Eastman is another place that's more accessible than it seems at first glance. It has a paved path along the waterfront.

It’s just a matter of avoiding places with really soft gravel, or places that require too much walking. Realistically, if it’s not safe and pleasant for V, it’s not going to be pleasant for someone schlepping 15 pounds of painting supplies on his or her back.

It’s not something I ever thought of before I met V, I’m ashamed to admit. But since I’ve been paying attention, I’ve realized that barrier-free is something smaller cities like Rochester have done better than other, trendier places in my orbit. We have the space to reinvent ourselves.

Highland Park is another place with excellent, paved paths, and it's possible to circumnavigate the space without using stairs.

I think it's going to work just fine in Maine, too. (I am almost sold out for this workshop, so if you’re on the fence about coming, you really should do something sooner or later.)

Let me know if you’re interested in painting with me in Belfast, Maine in August, 2014 or in Rochester at any time. Click here for more information on my Maine workshops!

The internet and art

The Romans kept their ancestor-geniuses in boxes. (Okay, they were actually shrines.) This one, from the House of the Vettii in Pompeii, shows two Lares (or guardian angels), flanking the household’s ancestor-genius.

When I went looking for Iván Ramos’ photos, it was very easy to come up with them, because he is practicing an open-source business model. When I went looking for Van Gogh paintings of an orchard on Tuesday, I had no problems, because Wikipaintings is open source.

Open source started off as a software development model, but has become more generalized. It means universal access through free licensing, and universal distribution, including subsequent iterations. For artists, it’s about sharing your process and it means not worrying too much about the low-res images of your work that are spinning around on the internet. (That’s not too difficult, since we sell paintings, not images of paintings.)

We keep our geniuses in different boxes: Wikipaintings, for one, which claimed to have 75,000 paintings on line as of June, 2012.

That’s pretty much the norm in my world of visual arts, where painters are happy to share process and images of their work. But it is not universal.

I would love to show my students how Andrew Wyeth set up his paintings. But the Wyeths are very protective of their intellectual property, so if you want to study them in breadth, you have to hie over to a museum that holds their work.

I would love to show you Jamie Wyeth’s Seven Deadly Sins, which uses seagulls as models. However, the Wyeths are very tight with their intellectual property, and so you’re unlikely to see the series on the internet. Here are some ravens in Maine instead, which aren’t out of copyright and which Wikipaintings displays under fair use principles.

What does this exposure do to the Cult of Genius that has elevated the artist since the 18th century? Hopefully, it destroys it forever, since the idea of the artist locked in his garret and thinking brilliant but ultimately solitary thoughts, is pretty terrible for the actual production of art.

Artists never worked in a vacuum.

Let me know if you’re interested in painting with me in Belfast, Maine in August, 2014 or in Rochester at any time. Click here for more information on my Maine workshops!

More on this elusive business of success

Success to the artist means making time to make art. All the rest is just details.

Yesterday I wrote about three techniques for success. A reader asked, “Do you actually keep a planner with your schedule blocked out? Or have you just worked your way into a routine? It’s hard when everyone else’s schedules are so fluid.”

I worked my way into this schedule gradually, so it’s not written down. But I do understand about being answerable to other people’s schedules. It’s part of working from home, and part of being a parent. I just try to shake the interruptions off and get back to what I was doing as quickly as possible. After all, if I were in a corporate setting, I’d be interrupted all the time for meetings.

In part, it means persevering even when everything is going wrong.

It helps if you understand exactly what your goals are. People with dependent kids or parents are actually working two jobs at once. To pretend you can work eight hours a day at art when you have a toddler helping is unreasonable, but you should be able to work some time every day. Keep that chain unbroken.

The point of being self-employed is that you can set your own goals. For example, to scamper over rocks at my advanced age, I must keep fit. So I spend several hours a day exercising. For a younger person, that would be a ridiculous priority.

Success—for an artist—means organizing your life so you can make art. Everything else flows from there.

Let me know if you’re interested in painting with me in Belfast, Maine in August, 2014 or in Rochester at any time. Click here for more information on my Maine workshops!

Secrets of success over coffee

Photo by Iván Ramos

I had coffee with my pal Iván Ramos yesterday. He’s a part-time photographer and a full-time realtor, although the proportions are constantly shifting. I recently recommended he read Art & Fear: Observations On the Perils (and Rewards) of Artmaking, by David Bayles. He’d just finished it.

Photo by Iván Ramos

Bayles’ idea of what makes a successful artist can be boiled down to this: they keep making art. (However, don’t think you ‘get’ the book from that capsule description because every page is an ‘aha’ moment. It will be the best $7.32 you ever spend.) Launching from that, Iván and I started talking about our own organizational techniques.

Photo by Iván Ramos

Eat the Frog First—this means to start off by getting the most detestable part of the job out of the way first. Often these tasks have the greatest long-term influence on your career, but you really hate them.  If you have to eat a live frog, it doesn’t pay to sit and stare at it a long time—it distresses you and bores the frog.

For me, the “frog” is marketing and organization and part of the reason I dislike them is that they ‘distract me’ from my fundamental job. But that’s silly; they are an integral part of my fundamental job.

Photo by Iván Ramos

Time Blocking—this means doing the same thing at the same time every day, and it’s how I live my life. I approach every task—from laundry to painting—as a process that is allotted a certain amount of time, rather than as a job that must be finished. I learned long ago that this is the single best way for me to avoid “painter’s block,” because I don’t waste any time jollying myself into painting.

Photo by Iván Ramos

Don’t Break the Chain—this simply means that an artist has to work every day to be successful. Iván told me that in the early days of his career, Jerry Seinfeld put a big red X over every day that he sat down and wrote. The writer’s job, he said, was to not break the chain of Xs.

Let me know if you’re interested in painting with me in Belfast, Maine in August, 2014 or in Rochester at any time. Click here for more information on my Maine workshops!

How to Open a Tea Shop Online

If you are passionate about tea, opening a tea shop online may be a great idea. It can help you make money by selling tea and at the same time allow you to enjoy various kinds of tea around the world. As a small tea shop owner, you may begin your company with only a computer. It seems easy but making your online tea shop successful is still much challenging. Since four years, we began our oversea door-to-door tea wholesale service, we have gotten to know and cooperate with quite a large number of owners of online tea shops. Some of them now have already had a prosperous business but some of them shut down their shops just one or two years after they launched them. Why? Here, we just listed several steps of opening an online tea shop with some pieces of advice for you.

At first, if you have already had a physical tea shop, you can miss a few following steps but we still suggest you should hurry up if you still haven't had an online shop. You really shouldn't miss the web to cost-effectively reach your countless potential customers and if you are a novice and know little about tea, you should be cautious. Tea is a niche involving a great deal of expertise and you can't expect to earn a lot in a short time.

1. Learn about tea

There are six major types of tea--white, black, oolong, green, dark and yellow tea--and thousands of blends, brews and names within those groups. Tea has significance in various cultures and is touted for health benefits. If you are running a tea shop, you would be expected to be asked questions about it. You'll need to be knowledgeable about the regions tea comes from, the processing methods for tea, health benefits of it and importantly how to store different kinds of them.

Unlike other businesses you can choose, there is a lot to learn besides just how to open a tea shop. Read about tea books, join groups and go to seminars and presentations to get a good understanding of all. Some free online resources are also highly recommended such as Tea Guardian, Chinese Teas 101, TeaUSA and Vicony Tea Encyclopedia. It would take a lot of time for you to learn. If you would get bored of it, you should consider whether you should give it up as early as possible.

2. Register your business

Register your business with the Internal Revenue Service. Fill out an application providing applicable details about your online tea shop. Once you're registered, an employer identification number, or EIN, is submitted for tax purposes.

3. Build an online presence

Build an online presence. You can sell tea through established websites such as Amazon and eBay but we recommend you create you own website. Choose a decent company to help you build an attracting online tea shop. Each of them in it should have photos, descriptions and prices. Choose a reliable Web-hosting company to host the online shop. Its service need to be stable.

4. Purchase tea

Purchase tea by wholesale. Carefully select teas that are proven to be popular, along with rare specialties that can attract individual customers. Try to cover more kinds of teas from China, India, Japan and Sri Lanka. Try to include green, black, white, oolong, Puerh and unique blends.

If you're running a business at home, you may not have a big space to store stock (important: different kinds of teas should be kept in the different ways). You can opt for a drop-shipping arrangement but we don't think it is a good idea because you can't keep your customers information confidential and it is also difficult for you to make your products privately labeled and sometimes easily cause a delay in shipment so it is great to cooperate with the companies that can wholesale bulk tea in small quantities. For example, ViconyTeas have a wide range of Chinese teas and you can wholesale from 1KG per kind.

It is a good idea to use packages with your private labels. During the early stage, we recommend you choose common packages such as blank aluminum foil bags or paper bags pasted with your own labels. It is economical and at the same time can show your identity.

Take the storage requirements of different kinds of teas into consideration when you purchase tea. For example, green tea should be put in cold storage so don't purchase too much if your ice chest have already no space to store it. Black teas can be kept well for more than two years at room temperature only when they are sealed properly so you can make a relatively large purchase if you are satisfied with the batch of it.

Remember the proper time to purchase different teas. For example, you can start purchasing the best Chinese green teas of the current year such as Dragon Well or Biluochun in April while you need to wait and buy such as Jasmine tea and Wuyi Rock Oolong of the current year until Mid-September.

5. Promote your online tea shop

Promote your tea shop in various ways such as social networking, creating a tea blog, tweeting daily tea-related posts and creating a Facebook page for your tea shop. Signing up through an affiliate network to create online ads for your tea store is also recommended. Consult with a SEO & SEM specialist to make out a promotion plan and you can also find several books to learn SEO & SEM knowledge and apply them to your online tea shop.